CRM Cost Comparison of Top Platforms

Introduction

Modern CRM systems are certainly key to business development and provide a large number of tools to improve the efficiency of communication with customers and increase sales. Recently, innovative technologies have been developing rapidly, and thanks to this, CRM systems are becoming even more significant and useful. Therefore, especially for you, we have prepared a rating of the best so that you can choose the best one at the best price for you.

In today’s world, the CRM market is growing extremely rapidly. Let’s take an example, namely, let’s look at Forbes data, which says that by 2023, 62% of all CRM systems will be cloud-based, and the value of the cloud computing market will reach approximately $ 127.5 billion. Therefore, if you start investing in these technologies now, you will definitely only benefit, because these tools increase the company’s revenue. It will also help increase the number of customers.Therefore, comparing CRM platforms can be extremely helpful. It’s make your choice easier – namely, the best for the best price.

Times are changing rapidly, technology is advancing even faster. And now – whether it’s a large enterprise or a small business – everyone can afford a CRM platform. Here you will find an extremely large number of CRM system options, as well as a variety of prices for them – from free offers to expensive samples. This will allow you to choose the optimal solution that meets your requirements and budget. Hence, this enables even not very large businesses to evaluate and benefit from the benefits and functionality of a CRM platform of their own choice.

Therefore, let’s take a detailed look at a comprehensive comparison of prices and pricing plans of the leading CRM platforms currently on the market. Of course, this will allow you to analyze the tariff plans and choose the one that suits your taste and meets your expectations and requirements.

Comparison of Popular CRM Software

CRM	Free plan	Free Trial	Minimum price	Maximum price
Pipedrive	No	14 days	$15	$70
Salesforce	No	30 days	$25	$300
HubSpot	Yes	30 days	$50	$3,600
Creatio	No	14 days	$25	$85
Capsule	Yes	14 days	$19	$81
Zoho	Yes	15 days	$16	$60
monday sales CRM	Yes	14 days	$12	$28
Zendesk	No	14 days	$55	$115
Freshsales	Yes	21 days	$15	$69

Pipedrive is a system that empowers small sales teams to manage deals. Also, get detailed sales reports and identify priority areas to improve results.

In addition, the platform offers the user 5 paid plans and also offers the following functionality:

• Enterprise $87 per month per user. Paid annually. Of course, if you use Pipedrive without any restrictions, you will be completely calm and confident in achieving success.
• Power $70 per month per user. Paid annually. For this money you get advanced features such as personalized implementation, constant phone support. Moreover, surprisingly, 3 email synchronization for the user, 500 customizable fields, 250 reports, 90 automations, additional teams and project management.
• Professional $58 per month per user. Paid annually. For this you get a wide range of features to manage sales, lead routing, document management, revenue forecasting, 2 email syncs per user, approximately 300 customizable fields, 50 reports, 60 automations.
• Advanced $29 per month per user. Annual payment. You get the basic plan, in addition – meeting scheduling, email scheduling. Free email synchronization per user, also 100 customizable fields, 30 reports, 30 automations.
• Essential Costs $4 per month per user. Billed annually. This includes most sales management features – unlimited channels, mailbox, 30 customizable fields, 15 reports, etc.

A useful tip – if you choose an annual subscription instead of a monthly one, it will save you money. What is equally important, you can easily switch between the offered plans. At any time.

Pros

• Short time to set up, there are a variety of video explanation
• variety of prices
• Good sales statistics
• Integration
• Great support

Cons

Not all users like the functionality and design

We couldn’t help but include this software in our ranking because it is definitely one of the first and most popular systems on the market today. The platform offers a wide range of unique feature add-ons. Imagine – over 600!

Salesforce pricing plans are very diverse, so they can meet the needs of businesses of all sizes. But, first of all, they are most suitable for larger companies that have more complex sales processes.

Salesforce is a platform that offers users a 30-day free trial and 4 pricing plans:

• Lightning Unlimited Costs $300 per month per user. Billed annually. The plan gives you unlimited CRM features, functionality, and support. Oddly enough, you can get additional options for an additional fee.
• Lightning Enterprise The plan costs $150 per month per user. Billed annually. It includes the features of both Lightning Essentials and Lightning Professional plans, plus Einstein Lead Scoring (for an additional fee). You also get the Sales Console app, Einstein automated contacts, sales teams, opportunity allocation, and more.
• Lightning Professional $75 per month per user, billed annually. It gives you the features included in the cheaper plan, while adding some additional features. For example, connecting sales information to any application, integration with Google apps, personal accounts, products and price lists, quotes, themes and recommendations, and more.
• Lightning Essentials $25 per month per user. Billed annually. This is by far the most affordable plan. It provides basic features such as managing accounts, contacts, opportunities, and tasks. And that’s not all, as it includes a customizable sales process, activity feeds, calendar creation, full offline mobile functionality, and a mobile inbox app, etc.

Advantages

• Cloud solution
• Сonvenient user interface
• Flexible settings for users
• Data access
• Integration with different social networks
• Integration with third party applications
• Good support

Disadvantages

• Pricing policy
• SLA (Service Level Agreement)
• Data processing center
• Limitation of analytics
• Availability of the platform for small businesses

Considering this software, it should be noted that it is relatively new to the CRM market (it was first introduced to the general public in 2014).Despite this, HubSpot is not in vain considered a competitor to such CRM systems as Salesforce and SugarCRM.This was achieved thanks to its user-friendly interface and accessibility. The platform offers over 100 different integrations, including very popular ones such as Zapier, Nimble, Netsuite and others.At the same time, the most attractive aspect of the HubSpot CRM system that attracts people is its price. Or rather, its absence. Surprisingly, the platform is free. At the same time, the number of users is unlimited.For example, it allows you to store up to a million companies and contacts.Let’s consider the main functionality that is integrated into the platform:

• Contact management
• Users
• Contact & company insights
• Products
• Gmail & Outlook integration
• File Folders
• Deals
• Orders
• Companies
• Services
• Tasks
• Quotes
• Lead analytics dashboard
• Meetings
• Lead flows
• Tickets
• Email scheduling

But, if you want to use the full functionality, have more opportunities for analysis, use reporting – you have to pay for extensions that are not included in the free version. Therefore, it is best to work with HubSpot CRM for medium and small businesses. Why? – because the platform has simplified sales processes, as well as an unpretentious list of software requirements.

Let’s consider the advantages

• Completely free version available
• Universal system for all kinds of business
• Includes predictive lead scoring option
• Good contact management
• Deal flow management
• Meeting scheduling
• An omnichannel approach

Let’s consider disadvantages

• Difficult at first glance some aspects
• Not all users have enough functionality
• Not cheap paid version

Creatio is a cloud platform for business process automation and customer relationship management, which uses low-code and no-code technologies. Thanks to these technologies, this happens with maximum flexibility and without coding. In addition, the system automates workflows in various industries. Firstly, one of Creatio’s offers is a “no-code” platform (platform without coding) called Studio Creatio. Secondly, the following applications should be included here: Sales Creatio, Service Creatio, Marketing Creatio. What is no less important, for 20 verticals the system provides industry workflows, as well as replenishment for trading platforms.

Automation of finding new customers, nurturing leads, supporting existing customers, landing pages – all this is done by Marketing Creatio. Automation of all types of processes from start to finish is performed by Sales Creatio. In turn, automation of complex workflows, as well as customer service is the task of Service Creatio – an extremely powerful omnichannel platform. Finally, Studio Creatio – provides platforms for maximum freedom in creating applications and a no-coding environment for automating workflows.

Advantages

• Creatio provides a single platform that spans many sectors of the company, including sales, marketing, workflow automation, and customer service.
• Creatio’s omnichannel features (the system’s capabilities to provide seamless and efficient customer service across various communication channels, such as chat, phone, email, social media, and more) primarily allow organizations to provide seamless customer support across all channels. This feature increases customer satisfaction and experience.
• Creatio offers industry-specific workflows for 20 different industries. For example, healthcare, banking, manufacturing. Organizations can quickly implement their automation solution, as these processes are pre-designed and ready to use. This can certainly increase operational efficiency.
• “No-code” technology. It allows users to change workflows and develop applications without the need for coding. This saves resources such as finances and time, while providing maximum flexibility and efficient customization.

Disadvantages

• Time and resources. Sometimes, in order to figure out how to use the platform, users will have to spend time and resources on this process.
• Pricing strategy. It is subscription-based, and the price varies depending on the number of users and the level of functionality. For small businesses, Creatio can be an expensive solution. Creatio can be an expensive solution, especially for small businesses. , and the cost varies depending on the number of users and the level of functionality required.

Capsule CRM is a cloud-based CRM platform. It is designed to help companies manage and organize their customers, sales channels, and leads. This includes managing company contacts. So what does Capsule offer? First, it has an extremely user-friendly interface, as well as extreme ease of use. These advantages make it suitable for small and medium-sized businesses that need to develop customer relationships and track them effectively.

Let’s take a look at the five pricing plans that Capsule offers:

• Ultimate $81 per user per month. This plan offers premium registration as well as dedicated account management.
• Advanced $56 per user per month. Drive rapid growth with enhanced flexibility
• Growth $36 per user per month. Everything for your business – detailed reports, extensive settings, workflows
• Starter $19 per user per month. Basic tools for beginners. Set up contacts with potential customers using them
• Free 2 users and only 250 contacts. Includes basic features

Advantages

• A great option for small businesses on a tight budget looking for an affordable yet powerful CRM solution.
• Convenient contact management. Allows the user to track interactions between existing customers and prospects, as well as effectively manage contacts
• Visualization and clarity. The user can monitor the progress of deals from their inception to closure. Sales visualization for management
• Simplicity. User-friendly design, intuitive. This allows users to easily navigate the system, and also helps them adapt to it quickly.

Disadvantages

• May lack features that larger businesses with more complex CRM needs may require.
• More powerful CRM platforms may have a higher level of customization compared to Capsule

Zoho CRM is a cloud-based platform. It has gained wide popularity due to its practical set of features. It also has a cost-effective pricing policy. Service provides tools for contact management, customer base management, business process automation, as well as analytics and reporting in the mode of separate modules. Moreover, it provides good automation, analytics and inventory management. Zoho offers you a choice between 4 payment plans. A free version is also available, but it can be used by no more than 10 users.

To have a more detailed idea of ​​​​the pricing policy, consider these tariff plans:

• Ultimate $60 per month per user. Annual payment. Contains the maximum feature set. Additionally offers features such as constant priority support for its customers, expanded settings, dedicated database cluster, increased storage, etc.
• Enterprise Price $46 per month per user. Paid annually. The offer includes conditional fields, territory management, various user modules, multiple currencies, etc.
• Professional Cost $27 per month per user. Annual payment . The tariff plan includes workflow management, unlimited records, email integration.
• Standard It cost $16 per month per user. Paid annually. The offer includes basic CRM features such as account management, contacts, data feed, dashboards, reporting, bulk emailing, dashboards, etc.

Prices are only relevant if you are using an annual subscription. Otherwise, if the user chooses monthly payment, the pricing plans will increase.

Pros

• Pricing policy
• Maintaining customer history
• Telephony
• Distribution
• Integration with various applications

Cons

• Imperfect mobile interface that needs improvement
• Paid mobile access
• Have limited capabilities in managing complex structures
• Limited opportunities in working with the sales department

Monday Sales CRM is a great adaptive CRM solution that creates a revolutionary approach to processing business data and operations. This tool will unite your sales channel, customer communication, contact information, project management into one centralized platform. The platform is designed for companies that aim to automate tasks and increase productivity.

Monday Sales CRM also offers many powerful features. Such as, for example, email synchronization, lead management, sales forecasting and tracking, etc. To get to know the platform’s capabilities in more detail, you can use the 14-day trial version.

Let’s also consider the tariff plans that we offer:

• Enterprise Plan Enterprise-level functionality. For example, this includes various integration options, advanced reporting and analytics, automation, customizable user permissions, etc.
• Pro Plan $28 per user per month. Features include sales analytics and forecasting. Bonus features include customizable automation workflows and email tracking, among others.
• Standard Plan $16 per user per month. You are invited to enhance your CRM experience with this plan as it covers automation, account management, and activity tracking features.
• Basic Plan $12 per user per month. This plan is very affordable and offers extensive unlimited customization options. There are also contact management options. This makes contact management for your business very easy.
• Free Absolutely free plan. Supports two workstations. Offers 200+ features for managing contacts and projects, some important features such as connecting to a web form.

Advantages

• Unlimited sales channels. This helps expand the scalability of your business.
• A wide range of settings are available to suit your specific needs.

Disadvantages

• Lack of mass email sending function in cheap tariff plans.
• Unfortunately, there is no lead scoring.
• More focus on sales than marketing

Zendesk is an extremely powerful CRM software. It enables companies to improve customer interactions. The service offers a wide range of features, for example, online chat, customer support, messaging. Of course, all these features allow organizations to manage effectively. It also allows them to organize customer data, which leads to gaining experience in working with customers.

Zendesk understands that there are organizations of different sizes, just as their needs can also be of different sizes. That is why the platform offers different tariff plans for CRM software. Hence, companies can safely choose the plans according to their requirements, needs and desired features.

• Suite Enterprise Obviously, a comprehensive solution that meets all your needs. Talk to the vendor.
• Suite Professional Price – $115 per agent per month, $6900 per year for 5 agents
• Suite Growth Price – $89 per agent per month, $5340 per year for 5 agents
• Suite Team It costs $55 per agent per month and $3300 per year for 5 agents

Pros

• Seamless interaction with customers thanks to organized and efficient data processing.
• Zendesk offers a variety of specialized solutions that are tailored to the unique needs of businesses. This gives organizations the opportunity to optimize and improve customer interactions.
• Zendesk is a powerful tool for driving business growth and creating the foundation for your company’s continued success.

Cons

• The platform has fewer integration solutions compared to other CRM systems.
• Users may experience difficulties when first getting to know the platform navigation. Hence, it takes time to master it effectively.

Freshsales CRM is a comprehensive software solution. It allows your sales team to easily track potential customers, from first contact to purchase. It has a great user-friendly and reliable interface. The platform allows you to optimize operations, increase deal rates, improve customer relationships, and inspire staff to work.

Freshsales offers the following variety of pricing plans:

• Enterprise $69 per user per month. Get extensive customization, control, management, etc.
• Pro $39 per user per month. A great solution for managing multiple sales teams. For example, you can manage multiple sales channels, workflows, deals, accounts, AI-powered deal analytics, and more.
• Growth $15 per user per month. A great CRM automation worth trying. It will help you avoid unnecessary work and allow you to spend more time selling.
• Free Up to three users. The solution will help your sales teams organize their work and quickly interact with potential customers.

Advantages

• Free trial to get to know Freshsales risk-free
• Intuitive design makes the software easy and quick to learn, reducing onboarding time for your team.
• Good automation of mundane tasks will give your team more time for strategic activities.

Disadvantages

• Unfortunately, there are relatively few integrations with third-party systems compared to systems like Salesforce or Zoho.

Conclusion

Balancing Cost and Value

Selecting the ideal Customer Relationship Management (CRM) system in 2025 requires a careful balance between cost, features, and scalability to meet your business needs. The top platforms—Pipedrive, Salesforce, HubSpot, Creatio, Capsule, Zoho, monday sales CRM, Zendesk, and Freshsales—offer diverse pricing structures and functionalities, catering to businesses of all sizes. Consequently, understanding their cost implications and value propositions is crucial for making an informed decision.

Key Takeaways from Cost Comparisons

Depending on the specific needs and size of the business, each CRM platform has unique benefits. For instance, Pipedrive’s affordability, starting at $15/user/month, makes it ideal for small businesses focused on sales pipeline management. And the free Capsule plan for 2 users and 250 contacts is definitely best suited for small businesses on a budget. In contrast, Salesforce’s robust enterprise features, starting at $25/user/month, cater to large organizations needing advanced customization, though its complexity may deter smaller teams. HubSpot’s free tier and scalable plans ($50-$90/user/month) offer flexibility for growing businesses, while Zoho’s comprehensive suite, starting at $16/user/month, delivers value through extensive integrations.

Moreover, monday sales CRM ($10-$24/user/month) excels in project-sales integration, appealing to WordPress users managing multifaceted workflows. Freshsales, with plans from $15/user/month, provides AI-driven insights for sales teams, while Creatio’s no-code platform ($25/user/month) targets businesses seeking tailored solutions. Zendesk, priced from $55 per user per month for 5 agents, prioritizes customer support integration. This is ideal for service-oriented companies. Thus, cost varies significantly, from free tiers to premium plans exceeding $100/user/month, depending on features like AI, analytics, and scalability.

Making the Right Choice

In conclusion, the best CRM depends on your needs, the size of your business, your goals, and your budget. Small businesses and startups may gravitate toward Capsule or HubSpot’s free plans to minimize costs while establishing processes. Growing companies might opt for Pipedrive or Freshsales for their balance of affordability and robust sales tools. Enterprises requiring advanced analytics and customization may find Salesforce or Creatio worth the investment, despite higher costs. Meanwhile, Zendesk and Zoho cater to businesses prioritizing customer support and all-in-one solutions, respectively.

Final Thoughts

In 2025, the CRM market offers a variety of options for its customers, each with unique pricing and features. By comparing costs and aligning them with business objectives, you can select a platform that drives growth without overspending. For WordPress users, leveraging integrations with platforms like Pipedrive, HubSpot, or Zoho enhances site functionality and customer engagement. As you move forward, consider trialing platforms like Pipedrive’s 14-day free trial or HubSpot’s free tier to test compatibility. Ultimately, the right CRM system helps your business build stronger customer relationships and interactions, optimize operations and workflows, and thrive in a competitive environment.

You may also be interested in Exploring Top CRM Online Platforms to Streamline Your Business Operations