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Top 10 Best HubSpot Alternatives in 2024

HubSpot Alternatives

Marketing automation has transformed how we approach customer relationships, campaigns, data analysis, and more. One piece of software that's no stranger to this is HubSpot. Celebrated as one of the best-integrated marketing software in the pantheon, HubSpot has become a game-changer for SMBs and corporate giants.

Brief overview of HubSpot and its popularity in the marketing software industry

HubSpot, a comprehensive marketing powerhouse, offers the best CRM, sales, marketing, and service tools. Its reputation spans globally for its innovative capabilities - from managing lead generation, traffic analytics, and content optimization to campaign tracking and ROI measurement.

Its unique dashboard and user-friendly interface have brought efficiency, speed, and simplified decision-making for businesses in all sectors. Key features include email marketing, SEO tools, social media management, landing pages, blogging, analytics, and more - combining all your needs into one software.

Despite the vast following, HubSpot’s dominance began to face specific criticisms - their 'one-size-fits-all' approach confronted challenges in the niche areas. At the same time, the pricing structure for small businesses and startups was being questioned.

Explanation of the need for HubSpot alternatives in 2024

The demand for specific, tailor-made solutions has increased as the digital pace accelerates. Only some businesses need the extensive (and sometimes overwhelming) HubSpot package. Smaller companies or those focused on niche areas may need streamlined, simplified tools that cater to their needs without the hefty price tag.

Additionally, the sheer breadth of HubSpot’s offering can slow down processes and confuse. This has created a need for more focused solutions. Streamlining marketing processes, having niche-specific tools, or looking for more affordable options has driven the search for alternatives to HubSpot in 2024. It's all about finding a platform that aligns perfectly with your business strategy and provides the flexibility to adapt and grow.

In the following sections, we will explore the top 10 HubSpot alternatives to watch out for in 2024. Let the exploration begin!

Criteria for Selecting HubSpot Alternatives

Selecting a fitting alternative to HubSpot requires keen examination and meticulous efforts. Businesses have a king-size task of selecting from hundreds of fluid software solutions, each boasting unique offerings. To make this problem more accessible, let's break down some critical areas to consider when evaluating these HubSpot alternatives.

Key features and functionalities to consider when evaluating marketing software

In the fast-paced digital age, marketing software needs to be feature-rich and robust to cut it. Whether for email marketing, lead management, or marketing automation, a suitable alternative should be offering these and much more. Please make sure your choice meets your marketing strategy's specific needs.

  • Email Marketing: A must-have for any marketing team is software that can handle email campaigns efficiently and effectively.
  • Lead Management: The software should provide ways to capture, track, and convert leads.
  • Marketing Automation: The best software should help you automate repetitive tasks, allowing your team to focus on strategy and creativity.
  • A/B Testing: This feature lets you experiment with different campaign elements to optimize your marketing strategy.
  • Social Media Management: Your chosen software should aid you in managing your presence across various social media platforms.

Importance of Pricing and Scalability

If there's one thing more significant than the features on offer, the price tag comes attached. Pricing should always align with your budget without sacrificing the quality of features. A scalable solution, ready to grow with your business, is also necessary. The tool must be flexible enough to adapt to your expanding customer base and evolving marketing needs.

Integration Capabilities with Other Business Tools

Last but not least, could you check the software's integration capabilities? It should seamlessly fit into your existing suite of tools, saving you from the hassles of juggling between different platforms. The key is to check if it can operate with platforms like:

  • CRM: Ensure your marketing software text works harmoniously with your chosen Customer Relationship Management system.
  • Collaboration Tools: It should easily integrate with Slack, Google Workspace, or Microsoft Teams.
  • ERP Systems: Your software should also be compatible with your business's Enterprise Resource Planning system.

In conclusion, homing in on the best HubSpot alternatives should not be a random guess. Look for critical features that match your organization's needs, affordable and scalable pricing, and extensive integration capabilities to get the most out of your marketing software choice.

Top 10 Best HubSpot Alternatives in 2024

As we usher in the high-stakes business environment of 2024, having a robust and reliable marketing and CRM platform has become indispensable. While HubSpot has been a favorite among many, numerous formidable alternatives exist.


First on the list is Pipedrive. Known for its robust sales CRM and pipeline management features, Pipedrive makes it easy to manage leads and deals. Plus, it offers exceptional customizable reports and forecasting tools, allowing your team to reach new heights of productivity.

  • It boasts a visually appealing and intuitive interface.
  • Undeniably strong focus on sales.
  • Powerful integrations with tools like Google Apps, MailChimp, and Zapier.


Dramatically improve your customer service and increase your sales with Zoho. Comprehensive yet customizable, Zoho has become a leading choice for businesses of all sizes.

  • Outstanding social media integration.
  • Rich in features and functionalities.
  • Wide range of third-party integrations.


Consider Thryv if you're a small-to-medium business operator. Thryv covers everything from document storage to payment processing. A true all-in-one hub, it lets users save valuable time and resources.

  • It offers 24/7 customer service.
  • user-friendly platform.
  • Comes with a mobile app for on-the-go operations.


Fireberry is a marketing software that creates effective email marketing campaigns with breathtaking designs.

  • Offers unlimited emailing.
  • In-depth email campaign analytics.
  • Integrates well with other platforms.


Encompassing marketing, sales, and service automation, EngageBay is an affordable, multi-featured platform. It’s known for delivering top-notch services at a much lower cost than its competitors.

  • Impressive range of features on a budget.
  • Easy-to-use interface.
  • Excellent customer service and support.


Act! is powerful software with over 30 years of experience. Longevity alone speaks volumes about its quality and reliability.

  • Customizable CRM to fit your business needs.
  • First-class integration with Outlook.
  • Applicable to both B2B and B2C businesses.


Freshsales is lauded for its AI-based lead scoring, visual deal pipeline, and intelligent workflow automation.

  • Seamless user experience.
  • Robust workflow automation.
  • Integrates with other Freshworks products.


Any conversation about top-notch CRM tools would be complete with Apptivo. Its diverse set of CRM tools suits businesses of every size and type.

  • Flexibility in customization.
  • Outstanding project management capabilities.
  • Superb third-party integrations. is not just another marketing software. A complete Work Operating System (Work OS) powers teams to run projects and everyday work.

  • Agile and intuitive design.
  • Perfect for remote team collaboration.
  • Rich functionality and integrations.


Last, Insightly is a modern CRM platform with unique tools for increasing sales, deepening relationships, and driving business growth.

  • Project management and CRM all in one.
  • Top-notch contact and lead management.
  • Highly configurable to suit your needs.

No two businesses are the same. Thus, what may work perfectly for one company might be an ill-fitting solution for another. Regardless of your CRM and marketing software in 2024, please ensure it aligns with your unique operational needs, budget, and business objectives. So, let these HubSpot alternatives propel your business to the pinnacle of success!


As we wrap up our journey of delving into the top 10 HubSpot alternatives, it's worth revisiting each marketing software to draw a comprehensive conclusion.

Summary of the top 10 HubSpot alternatives explored in the blog

These impressive tools offer unique capabilities that serve as robust alternatives to HubSpot.

  • Pipedrive offers a sales-centric CRM solution with an easy-to-use interface and pipeline management capabilities.
  • Zoho provides a comprehensive suite of online productivity tools and SaaS applications, including a robust CRM platform.
  • Thryv, on the other hand, is a robust tool that thrives on managing customer relationships and facilitating smooth communication.

The list goes on with other contenders like Salesforce, Freshsales, and ActiveCampaign, which boast high-end functionalities, including email marketing, AI capabilities, and intuitive interfaces.

InfusionSoft stands out for small businesses with its sales and marketing automation features, while shines with its collaboration-centric design. Marketers considering multi-channel marketing can turn to SendinBlue, and for business analytics and reporting features, Looker remains an undeniable choice.

You can encourage readers to evaluate their business needs and choose the best marketing software alternative for their company.

The bottom line is that there is no definitive ‘best’ software, as what works depends mainly on your business size, sector, and specific needs. Therefore, you should carefully consider these factors before making your final decision.

Given the significance of marketing software in our increasingly digital world, businesses must find a solution that best aligns with their needs, budget, and marketing strategy. Look beyond the hype, evaluate thoroughly, and opt for the software that makes strategic sense for your business.

Ultimately, each of these tools is a potential game-changer. So evaluate them, test the waters, and harness the power of one of these top HubSpot alternatives to drive your business growth in 2024 and beyond.