How to Track Email Opens and Link Clicks in Pipedrive
Pipedrive’s built-in email tracking features allow you to monitor recipient engagement by tracking email opens and link clicks. This helps you prioritize follow-ups, gauge interest, and improve email performance.
? Why Use Email Tracking?
- ? Know when an email is opened
- ? See when and how often links are clicked
- ?️ Identify high-interest leads
- ? Optimize email timing and content
✅ Requirements
- You must have email sync enabled.
- Email tracking is available in Advanced plans and up.
? How to Enable Email Tracking
Step 1: Connect Your Email Account
- Go to Mail > Connect your email (if not already connected).
- Sync with Gmail, Outlook, or IMAP.
Step 2: Enable Tracking by Default
- Click your profile icon > Personal preferences > Email sync.
- Scroll down to Tracking Settings.
- Check:
- ✅ Track email opens
- ✅ Track link clicks
- Click Save changes.
You can also choose to enable tracking per email in the email composer.
? How to Track a Specific Email
- Go to the Mail tab or open a Deal, Contact, or Organization.
- Click Compose Email.
- In the composer window, look for the eye icon ?️ and link icon ?:
- Click to toggle Email Open Tracking and Link Click Tracking.
- Compose your message and hit Send.
? Where to See Tracking Results
In the Mail Tab
- An eye icon next to the sent email shows if the message has been opened.
- ? Green = Opened
- ⚪ Grey = Not yet opened
- A link icon will appear if any embedded link is clicked.
In the Deal or Contact View
- Open the relevant deal, person, or organization.
- Scroll to the email timeline.
- Hover over the icons to view:
- Date and time of opens
- Number of opens
- Link click events
? Email Open & Link Click Notifications
Pipedrive does not send real-time alerts for opens/clicks but logs the activity for visibility in the timeline and mail tab.
To get real-time alerts, consider integrating with:
- Outfunnel
- Zapier + third-party alert tools (Slack, email, etc.)
? FAQs
Do all email clients support open tracking?
Not always. Some email clients block image-based tracking (which powers open detection), so results may vary.
Can I see which specific links were clicked?
Yes. Pipedrive will show the URL and click count for each tracked link in the email.
Can I track emails sent via automation?
Yes. If the email is sent using a tracked template through Workflow Automation, tracking will work as long as tracking is enabled.
? Privacy Considerations
Be sure to comply with GDPR and other data privacy laws. Always include an option to opt out and avoid tracking sensitive recipients without consent.
