Creating content that ranks well and serves real user needs starts with data-driven SEO and structured article design. This guide will help you plan, write, and optimize effective “how-to” and problem-solving (“fix”) articles within monday.com.

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1. 🧩 Find High-Value Topics via Keyword Research

Start with research tools like Google Keyword Planner, Ubersuggest, or SEMrush to discover:

• Informational queries: e.g., “how to set up board in monday.com”
• Problem-driven searches: e.g., “fix automation not triggering monday.com”

Tip

Identify 3–5 core topics (e.g., “calendar sync”) and build clusters:

• “how to sync google calendar with monday.com”
• “fix outlook sync errors monday.com”
  These clusters link back to a pillar, boosting topical authority.

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2. 🧱 Build Content Pillar + Cluster Structure

Following the Pillar–Cluster model:

• Pillar pages: broad overviews (e.g., “Calendar Integration in monday.com”).
• Cluster pages: targeted guides (e.g., “How to fix Outlook iCal sync”).

Use internal linking to connect clusters to their pillar—reinforcing relevance and improving SEO rankings.

3. 🧴 Optimize Article Layout & On-Page SEO

Adopt structured, user-friendly formats:

• Clear H1/H2/H3 headings with keyword-rich language.
• Intro + quick answer section to capture immediate search needs.
• Step-by-step guides, bulleted lists, and screenshots.
• FAQ section addressing variations of the main query
• Meta title & description include primary and related keywords.
• Alt tags on images using relevant key phrases .

Ensure fast page load, mobile responsiveness, and intuitive navigation—all critical for user experience and ranking .

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4. 🛠️ Craft “Fix” & “How-To” Articles

A. How-To Articles

Structure example:

H1: How to Sync Google Calendar with monday.com

• Step 1: Open Integrations Center → Google Calendar
• Step 2: Connect account
• Step 3: Configure 1-way or 2-way sync
• Include screenshots and common pitfalls

B. Fix Articles

Structure example:

H1: Fix: “Integration recipe failed to run” error in monday.com

• Symptoms: error message details
• Cause A / Fix A, Cause B / Fix B (e.g., reconnect integration, verify field mapping)

Use tables for errors, causes, solutions—making troubleshooting fast and clear.

Include short videos or screenshots for visual clarity.

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5. 🔁 Ensure Ongoing Optimization & Content Refresh

• Monitor traffic and search rankings with Analytics & Search Console.
• Update content based on feedback and feature changes.
• Add new screenshots, update links, and refresh technical steps to maintain article relevance, aligning with users’ evolving needs.

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6. 📊 Leverage Tools for Scale

To publish content efficiently:

• Use monday.com boards or Workdocs to track article status, keywords, and owner assignments.
• Implement automations: e.g., “Notify when article hasn’t been updated in 6 months.”
• Track keyword ranks with SEO tools like SEMrush or Ahrefs.
• Launch templates to standardize article structure (title, headings, FAQ, meta tags).

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7. 🎯 Performance Metrics to Track

Metric	Why It Matters
Organic traffic	Indicates SEO visibility
Keyword position	Reflects ranking improvement
Click‑through rate (CTR)	Reveals content engagement quality
Time on page / Bounce rate	Shows content usefulness and UX
Goal conversions	Tracks readers subscribing or using product

✅ Quick Checklist

• Keyword research & volume validation
• Choose pillar vs cluster based on search intent
• Use optimized headings, visuals, and FAQs
• Link cluster content to pillar pages
• Meta tags, alt text, and URL alignment with keywords
• Publish on mobile-friendly, fast-loading pages
• Monitor metrics & update quarterly
• Use monday.com to manage workflows and automations