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10 Best CRM for Marketing

CRM for Marketing

Feeling overwhelmed by the endless options of CRMs out there? We've got your back! Let us help you find the perfect fit for your needs.
This digest will come in handy for everyone who wants to save time while searching and comparing contemporary tools for marketing.
The marketing world is evolving too fast, particularly with the evolution of Customer Relationship Management (CRM) tools. As we cross the threshold into 2024, let's look carefully at the ten best CRMs for marketing that are becoming integral to business growth.

Definition and Importance of CRM in Marketing

Customer Relationship Management (CRM) is a powerful strategy and technology that companies use to manage and analyze customer interactions and data throughout the duration of the customer lifecycle. It's designed to improve business relationships, aid in customer retention, and drive sales growth - a silver bullet that marketers worldwide appreciate.

Moreover, CRM enhances marketing in several ways:
  • Storing customer data and interactions enables personalized engagement and added value for every customer.
  • Segmenting audiences leads to more targeted marketing strategies.
  • It provides valuable insights into customer behavior, which can refine marketing efforts.
  • Seamless team collaboration due to the use of a variety of tools.

In the fast-paced business landscape of 2024, these aspects turn every CRM into an indispensable tool for success.

Brief Overview of the Top 10 CRM Tools for Marketing in 2024

Our article discovers the best CRM tools for marketing in 2024, which is exciting. These ten champions of CRM stand tall among the rest, each offering unique elements to meet the specific needs of various business models. From the comprehensive and intuitive Pipedrive to the tailor-made Capsule, stem to stern tool Thryv, and the flexible, each platform brings its strength.

In this blog, we will explore some amazing CRM tools that share a common feature - their ability to enhance customer interaction and promote business growth. These tools will be the shining stars of the CRM world in 2024.

1. Freshsales (formerly Freshworks CRM)

Freshsales logo - Solution for Guru

Freshsales is excellent in terms of customization.  Their free tier is mostly suitable for organizing sales teams, whereas the CRM package starts from 15$ per user/month. What differentiates Freshsales is Freshsales Suite, which is a convenient suite for sales, marketing, and support teams. 

Benefits for marketing professionals

Freshsales is proud to support all hardworking marketing professionals! Freshsales' ability to provide multi-channel customer interactions enhances the user experience and allows marketing professionals to increase engagement levels. These are just a few of the significant benefits:

- Variety of add-ons: Freshbots, Freahcaller, and others.- Lead assessment: Prioritize your leads based on their manner.- AI-powered assistance and insights. Included in all paid packages.

You can regulate your expenses by buying only the needed amount of add-ons. 

2. Capsule

Capsule logo - Solution for Guru

The world of customer relationship management (CRM) is packed with incredible platforms that fully assist businesses in navigating their marketing needs effectively, and one shining example among these is Capsule CRM. We heartily appreciate its functionality, versatility, and adaptability, mainly for marketing tasks.

Overview and key features

Capsule CRM is an incredibly robust platform, ideal for streamlining your business operations and establishing better customer connections. Take a look at its impressive features:

  • It features an uncomplicated user interface, making navigation in the system effortless.
  • Capsule CRM integrates well with other popular software applications such as Google Workspace, MailChimp, and Zendesk, which adds convenience to your work processes.
  • This platform offers customizable sales pipelines to help you track all your sales processes efficiently.
  • Capsule CRM also provides an excellent contact management system. It keeps all your customer information organized and accessible in one location.

Benefits for marketing professionals

As for marketing professionals, the benefits of using Capsule CRM are substantial. We want to appreciate the tremendous impact it creates on enhancing marketing strategies.

  • With Capsule CRM, you gain a clear understanding of your customer base, which assists in cultivating more personalized marketing campaigns.
  • The platform's integration with popular marketing tools like MailChimp can automate your marketing activities, saving you precious time for other strategic tasks.
  • Capsule CRM's robust reporting functionality provides valuable insights into the efficiency of your marketing activities, allowing you to improve and optimize campaigns continually.
  • More so, it enables you to manage customer relationships effectively. With organized customer information, you can quickly identify and focus more on high-value customers, leading to increased customer retention.

In conclusion, Capsule CRM is undoubtedly a top-tier CRM tool that goes a long way in revolutionizing your marketing activities and leading to exponential business growth. Is it the best CRM for you in 2024? We warmly encourage you to explore its functionalities!

3. Thryv

Thryv logo - Solution for Guru

Thryv has different components, and one of them is specifically for marketing - Thryv Marketing Center. Select Thryv and get Listing management software, real-time analytics, and 24/7 support. Sounds like a faithful support for your business. However, the price

Benefits for Marketing Professionals

Thryv is a fantastic tool for marketing professionals. Its comprehensive capabilities make it a potent asset for anyone who wants to manage their business effectively: 

  • Advertising campaigns with real-time analytics: from search engines and Facebook to old-school TV
  • Enhanced local listing: manage data like opening hours, addresses, and descriptions on Google, Facebook®, Yelp®, Yahoo, Nextdoor, and YP from one place! 
  • Landing page: create a landing page tailored to your needs.

In conclusion, Thryv is more than just a CRM - it's a complete business management solution. It is a perfect choice for physical stores, charging 199$ monthly per location.

4. logo - Solution for Guru

The pivotal feature of is the ability to customize your sales platform. is a brilliantly designed technology that makes work fun, fast, and efficient. Following are some remarkable features that simply amplify its appeal:- Centralization: brings together all important communications, tasks, and files in one centralized workspace, making it easier for everyone to see what needs to be done.- Automations: With this feature, users can eliminate the need for tedious, manual tasks that no one wants to do, enabling them to focus on more important things.- Integrations: can be integrated with popular apps and services, meaning no more switching between different platforms to get everything done.- Customizable dashboards: Whether you need to view project progress, track time spent, or monitor revenue goals, the customizable dashboards of have it all.The basic plan costs 50$ /month (billed annually). Unfortunately, the lowest plan doesn't include any automation.

Benefits for marketing professionals

  •  Data-driven decision-making: The CRM helps marketers make informed decisions by providing real-time insights and analytics.
  • Improved customer experience: The platform aids in understanding, tracking, and managing customer interactions, thereby enhancing customer experience.
  • Enhanced team collaboration: One significant advantage brings is fostering efficient team collaboration, ensuring everyone is on the same page about various marketing efforts. Sometimes, automation flows sound like a standard sentence: “When Deal Stage changes to Closed, then notify Michael Scott.”
  • Increased productivity: This tool boosts productivity by simplifying and streamlining various work processes, which is essential for any marketing team.


5. Salesforce

Salesforce logo - Solution for Guru

Discourse on the top CRM software will only be complete with Salesforce included. Salesforce, an American global leader in Customer Relationship Management (CRM) solutions, is a force to be reckoned with in the realm of marketing automation. As an industry standard for seamless integration, user-friendliness, and customer management, Salesforce has earned its place at the forefront of sophisticated CRM solutions. Salesforce allows seamless integration with many apps through its AppExchange platform, broadening its functional reach.

Benefits for marketing professionals

One of the significant strengths of Salesforce lies in its comprehensive feature suite, which is explicitly designed for business marketing success. Let's delve into some of the key features and benefits that make Salesforce stand out:
- Convenient division to domains: make your choice B2C or B2B
- Marketing Automation: Salesforce provides a powerful marketing automation platform, Pardot, that offers features like digital advertising, advanced email marketing, smart forms, and landing pages.
- Data Cloud for Marketing: pour data into one place and unify it into a single profile.
- AI-Powered Insight: The CRM integrates artificial intelligence to provide accurate and insightful data analysis for forecasting and customer behavior prediction.
- Scalability: Whether a small business or an enterprise-level corporation, Salesforce offers scalable solutions that grow with your business.

Harnessing the power of Salesforce for marketing automation and customer relationships could be your business's game-changer to scale new heights.


6. Pipedrive

Starting with Pipedrive is incredibly easy, but that doesn't mean the platform is limited in its capabilities. In fact, one of its standout features is the automation dashboard, which offers users two options: building custom automations from scratch or using pre-made templates provided by Pipedrive. If you're new to the platform, the templates are an excellent way to get started with automation and to get a sense of how powerful this feature can be. The setup process is quick and simple, usually taking just a couple of minutes to complete. All you need to do is follow the prompts provided by the template, make your selections, and choose your trigger.

The lowest plan in Pipedrive is Essential, priced at $14.9 per monthly user..

Benefits for Marketing Professionals

  • Intuitive UX: you won’t get lost with many prompts and simple UI
  • Neat workflow: the workflow that is easy to comprehend even if you are unfamiliar with it
  • Powerful automation dashboard: you can easily manipulate with automations
  • Broad possibilities to automate the emailing process, including templates: imagine having a template for a deal, lead, project, etc
  • Import data: upload data from another CRM or a spreadsheet with an auto-matching feature
  • Countless integration possibilities: don’t repeat tedious tasks like passing data from one system to Pipedrive.  Add invoicing integration and sign up for the final deal in DocuSign.

The future of marketing in 2024 appears brighter with CRM tools like Pipedrive. This is a one-stop shop for marketers who seek a tool that assists them from lead to revenue.

Conclusion: Pipedrive provides an easy 4-step guide. The first step is to set up your pipeline stages, which is a visual representation of your sales process. The second step is to focus on sales actions, such as phone calls, meetings, and emails. The third step is to track progress towards goals, and Pipedrive provides real-time reports to help you adjust your course if needed. The final step is to optimize and grow, using Pipedrive's analytics and integrations to refine your winning formula and set bigger goals.


7. Zoho

Zoho logo - Solution for Guru


Possibly one of the most underestimated CRMs is Zoho. This robust software helps companies to stay on top of their sales operations. It’s a well-organized tool to keep your vendors, partners, and other stakeholders in one place. Zoho is a reliable, lightweight solution for multiple marketing needs that integrates with numerous platforms and offers various practical tools. These combined abilities make it a favorable option for businesses of all sizes, from startups to multinationals. Price:  from $40 month-to-month subscriptions (so you avoid long-term contracts)

Benefits for Marketing Professionals

It is enriched with a host of features, all geared towards marketing automation and customer relationship management. Some of its core features include:

- Lead and Contact Management: This feature helps organize and track all interactions with potential and existing customers.
- Email Marketing: Zoho allows businesses to execute impactful email campaigns.
- Analytics: With Zoho, detailed reports and analytics simplify data-driven decision-making.
- Generate - Nurture - Convert approach: helps you get more on every phase.

8. HubSpot

Hubspot Marketing Hub logo - Solution for Guru

HubSpot is a popular CRM software that helps businesses of all sizes optimize their marketing methods. In our list of top CRM software, HubSpot undoubtedly deserves recognition for its seamless marketing automation and customer relationship management.HubSpot is not just a CRM platform. Its complete marketing suite offers various functionalities and caters to every aspect of marketing and sales operations. It handles your company's social media, content creation, SEO, and website design and, most importantly, maintains the relationship between your business and your customers. What is nice about Hubspot Marketing Hub is that the lowest plan is free. It covers a minimal set of tools for marketing, like forms, emails, live chat, and blogs. The next level is paid: Starter 18$/month

Benefits for Marketing Professionals

To specifically draw attention to the features and benefits of HubSpot:
• Marketing automation: HubSpot provides an easy-to-use platform that automates marketing operations. This saves time and increases the efficiency of your overall strategy.
• Data-driven insights: HubSpot uses machine learning and Artificial Intelligence to glean important information from your data. This allows you to make informed, strategic decisions.
• User-friendly interface: Even with its extensive functionalities, HubSpot presents a clean, intuitive design that doesn't overwhelm its users but aids them in navigation.
• Extensive Training and Support: HubSpot provides a vast library of educational resources and impressive customer support to assist you every step of the way.


9. Creatio

Creatio logo - Solution for Guru

Establishing a successful marketing plan is no small feat, but with Creatio, it becomes decidedly manageable. Creatio is a user-friendly CRM software that facilitates the perfection of marketing strategies and fortifies customer relationships, driving your company toward unparalleled success. It is an automation powerhouse designed to streamline your sales, marketing, and service efforts. As an award-winning CRM platform, Creatio has carved a niche in marketing automation. With its intuitive UX design and no-code solutions, the software empowers users to modify system configuration effortlessly, making changes and tweaks without any technical headaches. This, combined with its comprehensive analytics dashboard, provides businesses with the necessary tools to understand their market, making lead generation and customer conversion significantly more accessible.

Benefits for marketing professionals

Creatio is packed with impressive features, including:
- Comprehensive Business Analytics: Creatio gives a 360-degree overview of your marketing efforts, enabling informed decision-making and effective campaigns.
- No-Code Platform: Its user-friendly interface allows non-technical users to mold the system to fit their needs - a complicated process in other CRM software.
- Lead and Opportunity Management: Creatio excels at managing leads from start to finish, ensuring you take advantage of potential opportunities.

Creatio is a tool that adapts to your business. As your company grows, so does its capabilities. Incorporating Creatio ensures strong customer relationships.

10. MS Dynamics

MS Dynamics logo - Solution for Guru

Microsoft Dynamics is an impressive product that offers exceptional Customer Relationship Management (CRM) software. It has powerful features that make marketing operations and customer relationship management easier while boosting sales productivity. The software's exceptional integration system with other Microsoft applications has proven that having an efficient and reliable CRM tool is crucial for a successful marketing strategy.

Benefits for marketing professionals

Microsoft Dynamics is a software platform that offers numerous benefits and features specifically designed to aid in the field of marketing. These remarkable features make marketing automation and customer relationship management manageable, efficient, and productive.

  • Intuitive Marketing Automation: MS Dynamics eases the creation and monitoring of automated marketing campaigns, enabling businesses to reach their customers effectively.
  • Efficient Customer Relationship Management: It provides a comprehensive platform to track the interactions with customers and prospects.
  • Seamless integration: One core strength is its ability to integrate seamlessly with other Microsoft-based applications and platforms.
  • Advanced Insights: MS Dynamics grants deep insights into customers’ behaviors, preferences, and specific needs, allowing marketers to devise tailor-made strategies.
  • Higher Productivity: It offers a centralized system to manage all your marketing tasks, dramatically increasing efficiency and productivity.

Adopting MS Dynamics means choosing software that analyzes your data in real-time, enables you to make informed decisions, and provides strategies to strengthen your customer relationships. It is, without a doubt, an invaluable investment for achieving immense marketing success.

Conclusion In true appreciation of these exceptional tools, we end our enlightened journey down the route of the top 10 CRM tools for marketing valid in 2024. Through this informative segment, we've taken a detailed look into the mechanics of these platforms, understanding what sets them as the creme de la creme in the landscape of customer relationship management. Here are the main takeaways from our discussion:

  • The primary role of CRM platforms in bolstering marketing strategies, enriching customer interactions, and consequently elevating business growth is, indeed, indispensable.
  • Freshsales emerges as a front-runner with its intuitive interface and comprehensive features that tackle different aspects of customer management.
  • Capsule shines forth in its ability to streamline contacts and tasks, making it an ideal pick for small businesses.
  • Thryv caught our eye with its robust, all-in-one management solution, a remarkable tool to keep your business operations in sync.
  •, with its universal project management capabilities, is undeniably a force to reckon with in the CRM department for marketing.

In these exciting times, let's remember that business success largely depends on how well we build and nurture our customer relationships. And what better tools to assist us in this cardinal arena than these fine CRM platforms? Not all CRM tools are created equal, and your ideal pick should effectively resonate with the unique needs of your business.

Remember, the objective behind integrating a CRM for marketing tool in your business should primarily revolve around enhancing customer experience and business growth. May 2024 be the year you discover the perfect CRM platform that drives your business to the model of success, reflecting the spirit of your ventures and the depth of your customer relationships.